Hi! I'm Fedir. A multidisciplinary designer with over 6 years of experience in a variety of industries. I work closely with businesses, translating business needs into innovative and measurable design solutions.
Based in Toronto, Canada | Currently a Lead Designer at Zeno Group Canada
About me
I've spent the last half of a decade designing everything I could get my hands on – from publications and album covers to successful consumer brands, e-commerce websites, visual identities, social media campaigns, fashion lines, movie posters, etc.
Inspired by the quote "What gets measured, gets managed," I strongly believe in measuring design performance and evaluating it from the business standpoint.
I speak three languages and study one more. Outside of design, I am a prolific athlete and a big fan of old films.
Things I Do
Branding
Brand Identity
Brand Guidelines
Logo Design
Brand Collateral
Brand Audits + Consulting
Web
Front-end web design
No-code websites (Framer, Webflow)
E-commerce websites (Shopify)
Design Systems
Web Graphics
Production
Presentation decks
Sales decks
Editorial (Magazines, books, booklets, brochures)
Social Media Content
Templates
Ad Creatives
UI Design
AI/Prompt Engineering
Motion Design/Video Editing
Packaging Desing + Print Proofing
Labels
Merchandise Design
OOH Signage and Banners
Experience
Designer & Art Director
Freelance
Jun. 2018 – Now
Worked with over 500 satisfied clients in a variety of industries including Film, Fashion, Consumer Goods, Tech, Entertainment & more.
Co-founder, Graphic Designer
Cover Squadron, Toronto, ON
Mar. 2023 – Now
Led the creation of the company and designed brand assets and templates used daily to produce content for social media and the web.
Graphic Designer, Junior Art Director
Genesys Media, Toronto, ON
Jan. 2022 – Feb. 2024
Collaborated closely with the agency's team and promptly delivered quality designs to agency's clients.
Graphic Designer
VectorSolv, Ottawa, ON
Feb. 2024 – Sep. 2024
NDA