Social Media Content
I was responsible for producing static social media content to accompany the brand launch. The task involved launch countdown graphics, CGI image collages, and customizable templates.
Frizbowl: Launching a Novel Outdoor Game with a Targeted Brand Strategy
Frizbowl is the world's only frisbee designed to catch on your head. With Genesys Media, our task was to launch Frizbowl in North America.
Client
Frizbowl
Role
Graphic Designer
Art Director
Production Designer
Team
Kaamil Lakhani – Creative Director
Gerard Joseph – Dir. of Photography
Mathis Noiz – CGI Designer
Fedir Ovechkin – Art Director, Desgner
Result
Frizbowl entered the market in the Fall of 2022. Within the first 6 months of operations, Frizbowl has signed a distribution partnership with Walmart.
Brand Introduction Video
Brand Photography
Ask
Launch a new outdoor leisure game in North America
Solution
Originally designed for tailgating and college students, we crafted a family-friendly brand strategy that framed the brand as a fun outdoor activity for all ages. We developed brand strategy, and social media strategy and produced content designed to engage on trending platforms such as TikTok and Instagram reels, and created ad units for deployment on paid social platforms including TikTok and Instagram/Facebook Ads.
Research
I was responsible for conducting a market analysis focused on trends in outdoor recreational activities in Canada. Since Frizbowl is a unique product, I looked into other formats of active outdoor games. I also investigated emerging social media strategies from growing brands in diverse industries.
Key findings:
Short-form content is taking over.
Promote experiences, not products.
Younger audiences prefer fast-paced content and vibrant images.
Consistent posting is essential.
Brand Photography
Brand Photography
Brand Photography
Production
We opted to focus on visual storytelling through dynamic photoshoots to convey the excitement and unique experience of Frizbowl, aligning with the brand's playful and energetic spirit. I participated in three major photoshoots, overseeing the art direction and assisting with the production of photo and video content.
Social Media Post Design
Brand Photography
Animated Brand Collage
Product Photography
Product Photography
Brand Photography
Brand Photography
Brand photography was one of my core responsibilities in this project. Working alongside the Creative Director and the Director of Photography, I was actively involved in planning photoshoots and producing static content. I professionally edited all photography for social media and the web.
Brand Photography
Brand Photography
Product Photography
Brand Photography
Brand Photography
Product Photography
Product Photography
Product Photography
Result
Frizbowl entered the market in the Fall of 2022. Within the first 6 months of operations, Frizbowl has signed a distribution partnership with Walmart.