Designing An Animated Promo Poster For The Art Exhibition
Humber Polytechnic is looking for a poster to promote the upcoming Nuit Blanche – an all-night celebration of contemporary art. The poster has to communicate the idea of the event and incorporate the elements of Humber's brand identity. The poster has to come in a static version for print and an animated version for digital displays.
Client
Humber Polytechnic
Role
Graphic Designer
Motion Designer
Deliverables
Static Poster for Print
Animated Poster for Digital Displays
Brand Photography
Ask
Design a poster promoting an upcoming art event at Humber. The poster has to come in different sizes for print a 9:16 animated version for digital screens.
Concept
‘Nuit Blanche’ stands for both White Night and Sleepless Night. What are the colors of the night? Black sky. And the White Moon illuminates the sleepless city streets.
For the poster, I envisioned the moon with stars twinkling around it. I used Humber's brand colors to create a vibrant blurry look around the moon. Overall, I wanted the poster to have a clean futuristic look with a sans-serif typeface and a high level of contrast.
Printed Posters
Printed Poster On The Wall
Digital Screen Poster